linkedin company page best practices

If you follow the 4-1-1 rule, your page will feature a nice mix of important updates about your company as well as compelling content focused on the needs of your audience.

If this information ever does change, make it a priority to update all social media profiles, including LinkedIn. There’s also a map and address section.

Let’s use “Company X” as an example.

LinkedIn company pages have a variety of different features and fields that companies can take advantage of. This section shows a short preview of each of your posts. If you can keep updates or intros within the Twitter standard, they’ll usually perform better.

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These questions encourage your audience to engage with you…and don’t forget to respond to their comments and answers! Based on the data you receive, your updates that are already receiving lots of engagement organically within the LinkedIn community make great candidates for promotion. So the goal of social media is to create a platform that encourages people to engage with your company. You’ll want a square image for the logo. Try pointing out a key benefit of the content you’re sharing, highlight a quote or ask a thought-provoking question designed to engage your audience and elicit a response.

Creating a calendar for your LinkedIn updates is a great way to organize your efforts. So sales-y language or promotional messages typically don’t do very well from an engagement perspective. Because of the potential user and search engine exposure, it’s important for organizations to have a complete LinkedIn company page that lives up to its potential.

Beyond that, you’ll want to share things that are useful to your audience. Find groups that truly fit you and your company, and add to the conversation rather than viewing it as a promotion opportunity. DIYer's Guide To Better Websites + Marketing. Contribute to conversations in these groups. To keep followers of your company page engaged, you’ll want to share meaningful content with them.

Assuming you meet all the requirements above, you can create your page in a few simple steps.

Let the data you’ve received from your LinkedIn dashboard, as well as your other tracking efforts, inform the decisions you make moving forward. There's a range of key notes and suggestions in the list, which we've extrapolated into the infographic below - you can read additional information and notes on the same here.

So, you’ve created an engaging page for your company. Interactions are a vital statistic as they show the number of people that engaged directly with the content you’ve posted. Be sure to add a banner image, company logo and as much relevant information as possible about the brand.

LinkedIn currently has about 660 million users on their site, according to their about page. The more useful and engaging the content on your LinkedIn page is, the easier it will be for you to expand your page far beyond the initial connections you’re able to make. This metric shows the number of new followers you’ve acquired as a direct result of updates you’ve posted. You’ve created your page, developed an audience and added tons of great content to your page. One useful feature of company pages is the ability to create showcase pages. If you can generate free, organic traffic – then all the better. The drop-down menu at the right allows you to adjust the date range of the graph. So, be sure to include keywords that describe your business, industry, and specialties. Chances are, your business has been producing useful content already as part of your other marketing efforts. LinkedIn has continued to be the main professional social networking platform, so no matter what industry your business is in, it’s important to stay active and ready to connect with employees, clients, and potential hires. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships, Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images, How COVID-19 Has Affected Small Business Marketing Requirements [Infographic], Facebook Announces New Messenger Branding, Adds New Messaging Features, 7 Benefits of Social Media You Can't Afford to Ignore [Infographic], Developments and Trends in Holiday Shopping, Understanding Your Audience to Build a Better Customer Experience, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, Running Social Media Contests & Giveaways, How to Find and Hire Social Media Influencers [infographic], 4 Tips for Creating a Shop on Facebook and Instagram [Infographic], Facebook Updates Messenger API to Incorporate Instagram Direct, Enabling New Connection Opportunities.

Data & opinions are based on my experience as a customer or consultant to a customer.

First, log in to your LinkedIn account. This graph shows how your number of followers has changed over time. Not only do these pages make it easy to shine a light onto the different brands your company offers, but it creates a better experience for LinkedIn users as well. This helps users find where you are located and again, can affect what searches LinkedIn decides to include your company in if the searches have geographic parameters. If you can, avoid posting at other times, especially on the weekend. This area breaks down your total followers based on five types of demographic data.

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